Lazada is the number-one online shopping and selling destination in Southeast Asia.With 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion and consumer electronics to household goods, toys, sports equipment and groceries.Focused on delivering an excellent customer experience. Lazada worked with BOOSTAD to identify all the devices owned by the same user and expand the reach of similar audiences, to reach potential consumers who were likely to purchase its products through an online shopping.